What to Test
Eraya enables you to experiment and optimize many aspects of your e-commerce business. Here are ideas for experiments you can run and measure.
Product Pricing
Test different price points for products or collections
Run discount or promotional pricing experiments
Analyze price elasticity and conversion impact
Shipping Rates & Thresholds
Experiment with free shipping thresholds
Test flat-rate vs. variable shipping options
Assess impact of shipping changes on cart abandonment
Website Content & Themes
A/B test homepage banners, product images, and copy
Try different landing page layouts or templates
Test theme changes for speed and conversion
Checkout Experience
Test different checkout flows or payment options
Experiment with upsell / cross-sell offers
Promotions & Offers
Run tests for welcome offers, gift-with-purchase, or bundle deals
Personalize offers for different customer segments
Email & Marketing Integrations
Test email capture popups and flows
Integrate with Klaviyo or other marketing tools for campaign experiments
Operational KPIs
Automate reporting and test new business metrics
Optimize inventory and order sync processes
Let your business questions guide your experiments. If you have a specific idea, Eraya can help you test and measure its impact!