> For the complete documentation index, see [llms.txt](https://eraya.gitbook.io/eraya-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://eraya.gitbook.io/eraya-docs/getting-started/what-to-test.md).

# What to Test

Eraya enables you to experiment and optimize many aspects of your e-commerce business. Here are ideas for experiments you can run and measure.

## Product Pricing

* Test different price points for products or collections
* Run discount or promotional pricing experiments
* Analyze price elasticity and conversion impact

## Shipping Rates & Thresholds

* Experiment with free shipping thresholds
* Test flat-rate vs. variable shipping options
* Assess impact of shipping changes on cart abandonment

## Website Content & Themes

* A/B test homepage banners, product images, and copy
* Try different landing page layouts or templates
* Test theme changes for speed and conversion

## Checkout Experience

* Test different checkout flows or payment options
* Experiment with upsell / cross-sell offers

## Promotions & Offers

* Run tests for welcome offers, gift-with-purchase, or bundle deals
* Personalize offers for different customer segments

## Email & Marketing Integrations

* Test email capture popups and flows
* Integrate with Klaviyo or other marketing tools for campaign experiments

## Operational KPIs

* Automate reporting and test new business metrics
* Optimize inventory and order sync processes

Let your business questions guide your experiments. If you have a specific idea, Eraya can help you test and measure its impact!

{% hint style="info" %}
Checkout, discount, and offers features coming soon — stay tuned for new capabilities to help you test and optimize checkout flows, discounts, and special offers in Eraya.
{% endhint %}