Use Cases for Theme Test
Eraya’s Theme Test allows you to test how design, layout, or content changes in your Shopify theme affect key performance metrics such as conversion rate, average order value, and bounce rate. By comparing two theme versions — the Control (A) and one Variation (B) — you can confidently identify which theme version performs better with your audience.
1. Homepage or Landing Page Layout
Test different homepage or landing page layouts to understand which version leads to more engagement and conversions. This can include hero banner changes, featured products, CTA placements, or announcement bar variations.
Example:
A (Control): Static banner and grid layout
B (Variation): Rotating carousel and highlighted CTA section
Eraya measures impact on sessions, product views, and conversion rate, helping you find the layout that drives more sales.
2. Product Page Design
Experiment with different product page structures and elements, such as image layout, description order, or placement of the “Add to Cart” button. Even small UI changes can significantly influence buying behavior.
Example:
A (Control): Standard product page layout
B (Variation): Sticky “Add to Cart” button and simplified image gallery
If visitors spend less time scrolling and conversions increase, the new design provides a better experience.
3. Navigation and Menu Structure
Simplify navigation and test new menu designs or collection layouts to see if users find products faster and convert more efficiently.
Example:
A (Control): Classic dropdown navigation
B (Variation): Mega-menu with visual category blocks
This test helps determine whether improved navigation leads to higher session duration and product discovery.
Supported Setup
Eraya currently supports:
A/B Theme Tests (one control and one variation)
Comparison of two published themes or duplicate themes with modified layouts
Automatic tracking of visits, add-to-cart events, and conversions
Multi-theme and multi-page testing will be available in future updates.
Best Practices
Run the test for at least 2–3 weeks to ensure consistent traffic across both themes.
Avoid combining major sales or discount campaigns during the test period.
Test one design change at a time to isolate its true effect.
Maintain identical pricing, promotions, and shipping policies across both themes.
Ensure both themes are fully functional across desktop and mobile devices.
When Not to Run a Theme Test
During seasonal promotions or large marketing campaigns that affect site traffic.
If your theme includes ongoing app or script updates that could interfere with tracking.
When other Price Tests or Shipping Tests are active on the same store.
If there are significant differences in product assortment or inventory visibility between themes.
Example Theme Test Ideas
Here are a few common Theme Test ideas to help you get started:
Homepage
Compare lifestyle-focused imagery vs product-focused imagery.
Test different hero banners or announcement bar messages.
Change CTA button color or placement (e.g., top banner vs mid-page).
Product Pages
Compare sticky Add to Cart vs standard layout.
Test accordion-style descriptions vs full-length text.
Experiment with larger product images or fewer variant options displayed.
Navigation
Test mega-menu layouts vs classic dropdown menus.
Simplify menu items or reorder top navigation categories.
Add “Shop by Collection” vs “Shop by Category” structures.
Visual Design
Compare light vs dark theme variations.
Test different font sizes or typography for readability.
Experiment with spacing and padding to make pages feel more modern.
Eraya automatically tracks visitor behavior, conversions, and performance differences between theme variations — so you can focus on creative experimentation while Eraya measures the results.
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