# Price Test - How to Set Up
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### Complete Theme Check
Before you start price tests, we need to confirm your store’s theme is compatible. Every store must complete a theme check before launching price tests.
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Theme Check Details:
* Requests are reviewed Monday to Friday, between 9 AM and 5 PM (EST).
* Most checks are completed within one business day.
* Stores using custom themes, third-party apps, or advanced configurations may require additional time.
* For complex situations, we request collaborator access to complete the review.
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### Create a New Test
* Go to the Eraya Dashboard and click “Create New Test” in the top-right corner.
* In the setup window, enter a Name and Description for your test.
* Under Test Type, select Pricing Test to experiment with product prices.
* Click Create Test to continue to your setup flow.
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### Step 1: Name and Description
Provide a name and brief description for your pricing test.
* **Test Name** — Enter a clear, descriptive name (e.g., *Dynamic Pricing Test*). This will help you and your team easily identify the test later.
* **Description (Optional)** — Describe what you want to test and why. Include any objectives or hypotheses (e.g., *“Testing if a 10% price increase affects conversion rate”*).
Once completed, click **Next** to continue to the **Configure Test Variations** step.
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### Step 2: Configure Test Variations
Set up your **Control** and **Variation** groups to define how traffic will be split for your pricing test.
* **Control** – Represents your current product pricing (baseline).
* **Variation(s)** – Represents the new pricing version(s) you want to test.
* **Traffic Allocation** – Adjust how much visitor traffic is assigned to each variation. The total must equal 100%.
You can use **Auto-Distribute** to evenly divide traffic between variations.\
Once your setup looks correct, click **Next** to move to **Select Products**.
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### Step 3: Select Products
Choose the products you want to include in your pricing test.
* Use the **search bar** or apply filters such as **Product Type**, **Vendor**, **Tags**, or **Status** to quickly find products.
* Select one or multiple products to test.
* Click **Sync Products** if your Shopify catalog has been updated recently.
Once your selection is complete, click **Next** to continue to **Configure Test Prices**.
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### Step 4: Configure Test Prices
Set the prices for each variation of your selected products.
* **Origin Price (Control)** – Displays your current store price as the baseline.
* **Test Price (Variation)** – Enter new prices you want to test for each product or variant.
* Click directly in any price cell to edit values.
* Use **Apply Autofill** to quickly populate test prices across all selected products.
Once pricing is configured, click **Next** to move on to **Targeting**.
💡 *Tip: Keep variations realistic—too large a difference can affect conversion data accuracy.*
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### Step 5: Targeting
* Define who will see your pricing test based on device type, visitor status, and (soon) location or campaign targeting.
**Device Targeting**
Select which devices the test should run on:
* **All Devices** *(default)* — Apply the test across all device types.
* Or choose specific options such as **Mobile**, **Desktop**, or **Tablet** to target selected devices only.
**Visitor Type**
Choose the audience segment to include:
* **All Visitors** — Show the test to everyone *(recommended for balanced traffic)*.
* **New Visitors Only** — Target only first-time visitors to measure initial impressions.
* **Returning Visitors Only** — Limit testing to visitors who have engaged with your store before.
**UTM / Country Targeting *****(Coming Soon)***
Soon you’ll be able to target specific **countries**, **regions**, or **UTM campaign parameters** — perfect for testing localized pricing or campaign-specific audiences.
Once your targeting options are set, click **Next** to continue to **Review & Launch**.
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### Manage Duplicate Products (Duplicate Product Method Only)
Properly managing duplicate products helps maintain a seamless shopping experience and avoids issues with inventory, visibility, and external integrations.
**Steps to follow:**
* Remove duplicate products from **third-party sales channels**.
* Exclude duplicate products from **collections** to prevent confusion.
* Configure **inventory tracking** to ensure stock levels remain consistent.
* Review and adjust the **custom shipping profile** for duplicates.
* Set up duplicate products correctly in **third-party apps** (e.g., reviews, bundles, etc.).
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