Price Test - How to Set Up

1

Complete Theme Check

Before you start price tests, we need to confirm your store’s theme is compatible. Every store must complete a theme check before launching price tests.

Theme Check Details:

• Requests are reviewed Monday to Friday, between 9 AM and 5 PM (EST).

• Most checks are completed within one business day.

• Stores using custom themes, third-party apps, or advanced configurations may require additional time.

• For complex situations, we request collaborator access to complete the review.

2

Create a New Test

• Go to the Eraya Dashboard and click “Create New Test” in the top-right corner.

• In the setup window, enter a Name and Description for your test.

• Under Test Type, select Pricing Test to experiment with product prices.

• Click Create Test to continue to your setup flow.

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Step 1: Name and Description

Provide a name and brief description for your pricing test.

• Test Name — Enter a clear, descriptive name (e.g., Dynamic Pricing Test). This will help you and your team easily identify the test later.

• Description (Optional) — Describe what you want to test and why. Include any objectives or hypotheses (e.g., “Testing if a 10% price increase affects conversion rate”).

Once completed, click Next to continue to the Configure Test Variations step.

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Step 2: Configure Test Variations

Set up your Control and Variation groups to define how traffic will be split for your pricing test.

• Control – Represents your current product pricing (baseline).

• Variation(s) – Represents the new pricing version(s) you want to test.

• Traffic Allocation – Adjust how much visitor traffic is assigned to each variation. The total must equal 100%.

You can use Auto-Distribute to evenly divide traffic between variations. Once your setup looks correct, click Next to move to Select Products.

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Step 3: Select Products

Choose the products you want to include in your pricing test.

• Use the search bar or apply filters such as Product Type, Vendor, Tags, or Status to quickly find products.

• Select one or multiple products to test.

• Click Sync Products if your Shopify catalog has been updated recently.

Once your selection is complete, click Next to continue to Configure Test Prices.

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Step 4: Configure Test Prices

Set the prices for each variation of your selected products.

• Origin Price (Control) – Displays your current store price as the baseline.

• Test Price (Variation) – Enter new prices you want to test for each product or variant.

• Click directly in any price cell to edit values.

• Use Apply Autofill to quickly populate test prices across all selected products.

Once pricing is configured, click Next to move on to Targeting.

💡 Tip: Keep variations realistic—too large a difference can affect conversion data accuracy.

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Step 5: Targeting

• Define who will see your pricing test based on device type, visitor status, and (soon) location or campaign targeting.

  Device Targeting

  Select which devices the test should run on:

  • All Devices (default) — Apply the test across all device types.

  • Or choose specific options such as Mobile, Desktop, or Tablet to target selected devices only.

  Visitor Type

  Choose the audience segment to include:

  • All Visitors — Show the test to everyone (recommended for balanced traffic).

  • New Visitors Only — Target only first-time visitors to measure initial impressions.

  • Returning Visitors Only — Limit testing to visitors who have engaged with your store before.

  UTM / Country Targeting (Coming Soon)

  Soon you’ll be able to target specific countries, regions, or UTM campaign parameters — perfect for testing localized pricing or campaign-specific audiences.

  Once your targeting options are set, click Next to continue to Review & Launch.

8

Manage Duplicate Products (Duplicate Product Method Only)

Properly managing duplicate products helps maintain a seamless shopping experience and avoids issues with inventory, visibility, and external integrations.

Steps to follow:

• Remove duplicate products from third-party sales channels.

• Exclude duplicate products from collections to prevent confusion.

• Configure inventory tracking to ensure stock levels remain consistent.

• Review and adjust the custom shipping profile for duplicates.

• Set up duplicate products correctly in third-party apps (e.g., reviews, bundles, etc.).