Getting Started
What is Eraya?
Eraya is a comprehensive analytics and optimization platform designed for modern e-commerce businesses. We empower merchants with actionable insights, advanced testing capabilities, and automation tools to drive growth, profitability, and operational efficiency.
Our mission is to help e-commerce entrepreneurs and teams unlock their full potential by leveraging data, experimentation, and intelligent automation. Eraya provides independent stores with access to enterprise-grade analytics and optimization tools, enabling smarter decisions and better outcomes.
Why Eraya?
Eraya was built by a team passionate about data-driven commerce. Drawing on years of experience in analytics, pricing, and e-commerce operations, we created Eraya to address the challenges faced by merchants in a rapidly evolving digital landscape.
With Eraya, you can:
Run robust A/B tests on pricing, content, and shipping strategies
Analyze key business metrics with customizable dashboards
Automate reporting and batch jobs for operational efficiency
Integrate seamlessly with Shopify and other platforms
What can you do with Eraya?
Eraya enables you to test, analyze, and optimize nearly every aspect of your online store. Here are some of the core capabilities:
Pricing Optimization
Test different pricing strategies to maximize profit, revenue, and conversion rates. Use Eraya’s analytics to identify the best price points for your products.
Shipping Strategy Testing
Experiment with shipping rates and thresholds to find the optimal balance between conversion and margin. Analyze the impact of shipping changes on customer behavior and profitability.
Content & Theme Experiments
A/B test website imagery, copy, landing pages, and Shopify themes. Optimize your store’s user experience and conversion rates with data-backed decisions.
Business KPIs & Reporting
Track daily business KPIs, product analytics, and revenue metrics. Automate batch jobs for reporting, inventory optimization, and price recommendations.
Integrations
Eraya integrates with Shopify, AWS, Athena, and other platforms to streamline your analytics and automation workflows.
What to Test with Eraya
Eraya enables you to experiment and optimize many aspects of your e-commerce business. Here are some ideas for what you can test:
Product Pricing:
Test different price points for products or collections
Run discount or promotional pricing experiments
Analyze price elasticity and conversion impact
Shipping Rates & Thresholds:
Experiment with free shipping thresholds
Test flat-rate vs. variable shipping options
Assess impact of shipping changes on cart abandonment
Website Content & Themes:
A/B test homepage banners, product images, and copy
Try different landing page layouts or templates
Test theme changes for speed and conversion
Checkout Experience:
Test different checkout flows or payment options
Experiment with upsell/cross-sell offers
Promotions & Offers:
Run tests for welcome offers, gift-with-purchase, or bundle deals
Personalize offers for different customer segments
Email & Marketing Integrations:
Test email capture popups and flows
Integrate with Klaviyo or other marketing tools for campaign experiments
Operational KPIs:
Automate reporting and test new business metrics
Optimize inventory and order sync processes
Let your business questions guide your experiments. If you have a specific idea, Eraya can help you test and measure its impact!