AI Analyst (MCP Server)

The Eraya AI Analyst gives AI assistants like Claude, Cursor, and Gemini secure, authenticated access to your Eraya A/B test data and Shopify store analytics through the Model Context Protocol (MCP). Query experiments, results, revenue impact, and KPIs in plain English — no dashboard required.


What is MCP?

The Model Context Protocol (MCP) is an open standard created by Anthropic that allows AI assistants to securely connect to external data sources and tools. The Eraya MCP Server implements this protocol to give AI assistants controlled access to:

  • Your A/B experiments and test results

  • Bayesian statistics: win probability, lift, and credible intervals

  • Store revenue, orders, and conversion metrics

  • Product catalogue and daily product analytics

  • Business KPIs (sessions, revenue, conversion rate, AOV)

  • AI-driven test recommendations: surfaces highest-opportunity products with session funnel + revenue context


Prerequisites

  • An active Eraya account with a connected Shopify store

  • A Pro plan subscription (AI Analyst is a Pro-only feature — upgrade at app.eraya.ai)

  • An MCP-compatible AI client (e.g., Claude Desktop, Claude Code, Cursor, Gemini)


Installation

The Eraya MCP Server is hosted at:

No installation is required. The server is hosted by Eraya and ready to use immediately.

Property
Value

MCP endpoint

https://api.eraya.ai/mcp

Transport

HTTP (Streamable HTTP, MCP 2024-11-05)

Auth

OAuth 2.0 + PKCE (magic-link login)

OAuth discovery

https://api.eraya.ai/.well-known/oauth-authorization-server


Configuration

Add the Eraya MCP Server to your AI client following the applicable guide below:

  1. Claude (Desktop & Code)

  2. Google Gemini

  3. Cursor

  4. Other MCP Clients

For a full reference of all tools, parameters, and example responses, see Available Tools.

For example prompts and best practices, see Examples & Best Practices.


Claude Desktop

  1. Open the Claude Desktop app.

  2. Click Customize in the top-left navigation.

  3. Go to the Connectors tab.

  4. Click the "+" button → "Add custom connector".

Note: Custom Connectors require a Claude Pro, Max, Team, or Enterprise plan.

  1. Set the Title to Eraya and the URL to https://api.eraya.ai/mcp. Leave the OAuth field empty, then click Add.

  2. Click the Connect button to authenticate. You will receive a magic-link email — click the link to complete the login.

  3. When starting a new chat, confirm that Eraya is toggled on in the options menu.

Tip: To avoid clicking "Allow" every time Claude reads from Eraya, go to Settings → Customize → Connectors → Eraya and switch the dropdown next to "Read-only tools" to Always allow.


Claude Code

Add the Eraya MCP Server using the CLI:

When you first use the server, Claude Code will open a browser-based OAuth login. Complete the magic-link authentication to authorize access to your Eraya account. Your token is stored securely and is valid for 365 days.

Alternatively, add the server to your .mcp.json in your project root, or ~/.claude.json for user-wide access:

Management commands:


Cursor

  1. Open Cursor Settings → MCP.

  2. Click Add Server.

  3. Set type to HTTP and URL to https://api.eraya.ai/mcp.

  4. Cursor will open an OAuth browser login. Complete the magic-link flow to authorize.

Alternatively, add the following to your .cursor/mcp.json or ~/.cursor/mcp.json:


Google Gemini

Add the Eraya MCP server as a tool integration in Gemini Advanced / Gemini for Google Workspace. Use the HTTP endpoint:

Refer to Google's documentation for adding OAuth2-authenticated HTTP MCP servers to Gemini.


Other MCP Clients

For any other MCP-compatible client, use the following connection details:

  • HTTP endpoint: https://api.eraya.ai/mcp (recommended)

  • Auth: OAuth 2.0 + PKCE — discovery document at https://api.eraya.ai/.well-known/oauth-authorization-server

  • Dynamic client registration: POST https://api.eraya.ai/mcp-oauth/register


Authentication

Eraya uses OAuth 2.0 + PKCE with a magic-link email flow. No passwords are stored.

  1. Your MCP client redirects you to the Eraya login page at https://api.eraya.ai/mcp-oauth/authorize.

  2. Enter your Eraya account email address.

  3. Check your inbox for a magic-link login email.

  4. Click the link to complete authentication — your client receives a long-lived access token valid for 365 days.

  5. All subsequent MCP requests are automatically authorized using this token.

Pro plan required. If your account is not on the Pro plan, authentication will return an error. Upgrade at app.eraya.ai.


Multi-Store Support

If your Eraya account has access to multiple Shopify stores, you can switch between them within a session.

  • Call list_stores to see all stores your account has access to and which store is currently active.

  • Call switch_store with a storeId to make all subsequent tool calls use that store.

  • If you always work with a specific store, add a System Prompt or Custom Instruction to your AI client with your store name — the AI will call switch_store automatically at the start of each session.

Note: Each store you switch to must also be on an active Pro plan.

Example:

"Switch to my store 'Acme Shop' and show me all active experiments."


Available Tools

Tool
Description

list_experiments

List all A/B experiments for the store. Filter by status (active, completed, all) or test type.

get_experiment_results

Get session-based funnel analytics for an experiment: sessions → add-to-cart → purchases, broken down by variation, device, and visitor type.

get_experiment_statistics

Get pre-computed Bayesian statistics: win probability, lift, credible intervals, significance, and per-variation conversion/revenue/AOV. Use this for winner determination.

get_experiment_details

Get the full configuration of an experiment: variations, goals, targeting, traffic allocation, and dates.

get_experiment_orders

Retrieve raw orders attributed to a specific experiment. Useful for revenue deep-dives per variation.

get_store_orders

Retrieve all store orders for a date range. Useful for revenue trends, discount analysis, and customer behaviour.

get_products

Retrieve your product catalogue including variants, prices, and inventory.

get_product_analytics

Query per-product sales analytics via ShopifyQL: total_sales, net_sales, gross_sales, orders, net_items_sold, and average_order_value. Supports filtering by product IDs, time-series grouping, N-period moving averages, and optional session/conversion data. Use relative dates like -30d or -90d.

get_business_kpis

Get store-level daily KPIs: sessions, revenue, conversion rate, and average order value.

get_test_recommendations

Surfaces the highest-opportunity products to A/B test by merging sales, session funnel, and store-average data. Returns per-product sessions, conversion_rate, aov_vs_store_avg, revenue_share_pct, and currently_being_tested flag, with note guidance on which test type to run and why.

list_stores

List all Shopify stores your account has access to and see which is currently active.

switch_store

Switch the active store for this session.

get_eraya_schema

Returns the full Eraya data schema, test type conventions, and a guide on which tool to use for each analytics task. Call this at the start of a session to help the AI understand your data.

list_collections

List product collections in the Shopify store. Filter by title.

list_pages

List content pages in the Shopify store (About, FAQ, Contact, etc.). Filter by title.

search_policies

Retrieve store policies: privacy, refund, terms of service, shipping, and subscription.

Supported Test Types

Type
Description

price

Tests different prices for product variants

shipping

Tests different shipping rates

theme

Tests different Shopify theme versions

content

Tests different content/copy on pages

redirect

Split-URL (redirect) tests

checkout

Tests different checkout experiences

template

Tests different product page templates

offer

Tests promotional offers and discounts


Data Privacy

Eraya's MCP server automatically strips personally identifiable information (PII) from all data returned to your AI client:

  • Customer names, email addresses, and phone numbers are removed

  • Full billing and shipping addresses are removed (city, province, and country are retained for geographic analysis)

  • Client IP addresses are removed

  • Fulfillment tracking numbers and URLs are removed

Your A/B test data and store analytics are never used to train AI models.


Plan Requirement

AI Analyst is available on the Pro plan only.

  • MCP access is verified on every request. Downgrading your plan immediately revokes access even with an existing token.

  • To upgrade, visit app.eraya.aiSettings → Billing.


Support

Questions or issues connecting? Contact support@eraya.ai.

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