> For the complete documentation index, see [llms.txt](https://eraya.gitbook.io/eraya-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://eraya.gitbook.io/eraya-docs/getting-started.md).

# Getting Started

## What is Eraya?

Eraya is a comprehensive analytics and optimization platform designed for modern e-commerce businesses. We empower merchants with actionable insights, advanced testing capabilities, and automation tools to drive growth, profitability, and operational efficiency.

Our mission is to help e-commerce entrepreneurs and teams unlock their full potential by leveraging data, experimentation, and intelligent automation. Eraya provides independent stores with access to enterprise-grade analytics and optimization tools, enabling smarter decisions and better outcomes.

## Why Eraya?

Eraya was built by a team passionate about data-driven commerce. Drawing on years of experience in analytics, pricing, and e-commerce operations, we created Eraya to address the challenges faced by merchants in a rapidly evolving digital landscape.

With Eraya, you can:

* Run robust A/B tests on pricing, content, and shipping strategies
* Analyze key business metrics with customizable dashboards
* Automate reporting and batch jobs for operational efficiency
* Integrate seamlessly with Shopify and other platforms

## What can you do with Eraya?

Eraya enables you to test, analyze, and optimize nearly every aspect of your online store. Here are some of the core capabilities:

### Pricing Optimization

Test different pricing strategies to maximize profit, revenue, and conversion rates. Use Eraya’s analytics to identify the best price points for your products.

### Shipping Strategy Testing

Experiment with shipping rates and thresholds to find the optimal balance between conversion and margin. Analyze the impact of shipping changes on customer behavior and profitability.

### Content & Theme Experiments

A/B test website imagery, copy, landing pages, and Shopify themes. Optimize your store’s user experience and conversion rates with data-backed decisions.

### Business KPIs & Reporting

Track daily business KPIs, product analytics, and revenue metrics. Automate batch jobs for reporting, inventory optimization, and price recommendations.

### Integrations

Eraya integrates with Shopify, AWS, Athena, and other platforms to streamline your analytics and automation workflows.

{% hint style="info" %}
Looking for developer docs? You're in the right place! Check out our [developer resources](#) to get started.
{% endhint %}

## What to Test with Eraya

Eraya enables you to experiment and optimize many aspects of your e-commerce business. Here are some ideas for what you can test:

* Product Pricing:
  * Test different price points for products or collections
  * Run discount or promotional pricing experiments
  * Analyze price elasticity and conversion impact
* Shipping Rates & Thresholds:
  * Experiment with free shipping thresholds
  * Test flat-rate vs. variable shipping options
  * Assess impact of shipping changes on cart abandonment
* Website Content & Themes:
  * A/B test homepage banners, product images, and copy
  * Try different landing page layouts or templates
  * Test theme changes for speed and conversion
* Checkout Experience:
  * Test different checkout flows or payment options
  * Experiment with upsell/cross-sell offers
* Promotions & Offers:
  * Run tests for welcome offers, gift-with-purchase, or bundle deals
  * Personalize offers for different customer segments
* Email & Marketing Integrations:
  * Test email capture popups and flows
  * Integrate with Klaviyo or other marketing tools for campaign experiments
* Operational KPIs:
  * Automate reporting and test new business metrics
  * Optimize inventory and order sync processes

Let your business questions guide your experiments. If you have a specific idea, Eraya can help you test and measure its impact!