# Getting Started

## What is Eraya?

Eraya is a comprehensive analytics and optimization platform designed for modern e-commerce businesses. We empower merchants with actionable insights, advanced testing capabilities, and automation tools to drive growth, profitability, and operational efficiency.

Our mission is to help e-commerce entrepreneurs and teams unlock their full potential by leveraging data, experimentation, and intelligent automation. Eraya provides independent stores with access to enterprise-grade analytics and optimization tools, enabling smarter decisions and better outcomes.

## Why Eraya?

Eraya was built by a team passionate about data-driven commerce. Drawing on years of experience in analytics, pricing, and e-commerce operations, we created Eraya to address the challenges faced by merchants in a rapidly evolving digital landscape.

With Eraya, you can:

* Run robust A/B tests on pricing, content, and shipping strategies
* Analyze key business metrics with customizable dashboards
* Automate reporting and batch jobs for operational efficiency
* Integrate seamlessly with Shopify and other platforms

## What can you do with Eraya?

Eraya enables you to test, analyze, and optimize nearly every aspect of your online store. Here are some of the core capabilities:

### Pricing Optimization

Test different pricing strategies to maximize profit, revenue, and conversion rates. Use Eraya’s analytics to identify the best price points for your products.

### Shipping Strategy Testing

Experiment with shipping rates and thresholds to find the optimal balance between conversion and margin. Analyze the impact of shipping changes on customer behavior and profitability.

### Content & Theme Experiments

A/B test website imagery, copy, landing pages, and Shopify themes. Optimize your store’s user experience and conversion rates with data-backed decisions.

### Business KPIs & Reporting

Track daily business KPIs, product analytics, and revenue metrics. Automate batch jobs for reporting, inventory optimization, and price recommendations.

### Integrations

Eraya integrates with Shopify, AWS, Athena, and other platforms to streamline your analytics and automation workflows.

{% hint style="info" %}
Looking for developer docs? You're in the right place! Check out our [developer resources](#) to get started.
{% endhint %}

## What to Test with Eraya

Eraya enables you to experiment and optimize many aspects of your e-commerce business. Here are some ideas for what you can test:

* Product Pricing:
  * Test different price points for products or collections
  * Run discount or promotional pricing experiments
  * Analyze price elasticity and conversion impact
* Shipping Rates & Thresholds:
  * Experiment with free shipping thresholds
  * Test flat-rate vs. variable shipping options
  * Assess impact of shipping changes on cart abandonment
* Website Content & Themes:
  * A/B test homepage banners, product images, and copy
  * Try different landing page layouts or templates
  * Test theme changes for speed and conversion
* Checkout Experience:
  * Test different checkout flows or payment options
  * Experiment with upsell/cross-sell offers
* Promotions & Offers:
  * Run tests for welcome offers, gift-with-purchase, or bundle deals
  * Personalize offers for different customer segments
* Email & Marketing Integrations:
  * Test email capture popups and flows
  * Integrate with Klaviyo or other marketing tools for campaign experiments
* Operational KPIs:
  * Automate reporting and test new business metrics
  * Optimize inventory and order sync processes

Let your business questions guide your experiments. If you have a specific idea, Eraya can help you test and measure its impact!


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://eraya.gitbook.io/eraya-docs/getting-started.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.